Free Scorecard For Accounting, Bookkeeping & Tax Firms
Take the free 3-minute Pricing Leakage Scorecard and see where your firm may be losing margin through underquoting, unclear scope, outdated fees, hourly billing, weak fee reviews, or manual quoting.
You’ll get a practical pricing diagnosis across 7 key areas, plus clear guidance on what to fix first.
Takes 3 minutes. Free result. Built specifically for accounting, bookkeeping, and tax firms.

Many accounting firms look healthy from the outside.
Clients are being served.
Deadlines are being met.
Invoices are going out.
The team is working hard.
But profit can still leak quietly through the pricing process.
Old retainers stay in place.
Clients ask for “quick favours.”
Scope expands without a fee change.
Quotes are copied from old proposals.
Fee reviews get delayed.
Similar clients pay different fees.
Team members absorb extra work to avoid awkward conversations.
None of these may feel urgent on its own.
But across a firm, they can reduce margin, create team pressure,
and make the business feel busier than it is profitable.
It is usually a collection of small pricing, scope, quoting, and fee review gaps that quietly cost the firm money.
Most firms don’t have one big pricing problem.
They have small leaks everywhere.

The client’s scope has grown, but the fee stayed the same.

Small extra requests become unpaid work when there is no clear process for repricing them.

Clients assume more is included because the proposal does not clearly define boundaries.

Pricing depends on spreadsheets, copied proposals, or whoever prepares the quote.

Fees are only reviewed when a client becomes obviously unprofitable.

Similar clients pay different fees without a clear pricing reason.

High-touch clients get access, urgency, and support they are not really paying for.

Pricing gets avoided because the firm does not have a clear way to explain value.
The scorecard reviews your firm across 7 practical pricing areas, so you can see where your pricing process is strong and where it may be costing you margin.

Are your fees based on value, scope, complexity, and outcomes, or mostly on hours, old retainers, and estimated effort?

Are clients clear on what is included, what is excluded, and what triggers an additional fee?

Do you give clients structured service options, or do you present one flat price and hope they accept it?

Do your proposals explain the outcomes clients care about, or do they mostly list technical tasks?

Are client fees reviewed systematically, or only when a client becomes obviously unprofitable?

Is pricing repeatable across the firm, or does it depend on whoever prepares the quote?

Can clients clearly accept proposals, payment terms, and scope, or does the process rely on back-and-forth emails and manual admin?
This scorecard is designed to help you identify the specific areas where your pricing process may be weakening profitability.
After completing it, you will see where your firm stands across the pricing activities that matter most: pricing model, scope control, service tiers, value communication, fee reviews, quoting consistency, and proposal flow.
You’ll receive:
Your overall Pricing Leakage Score
Your result level: High Leakage, Moderate Leakage, or Strong Pricing Control
A breakdown across all 7 pricing areas
Practical feedback for each category
Your strongest and weakest pricing areas
A clear next step based on your result
The goal is simple:
To help you understand whether your pricing process is protecting your firm’s margin or quietly eroding it.
Random fee increases are not a pricing strategy.
A proper pricing system helps your firm understand what the client actually needs, what level of service they value, what scope is included, what should cost extra, and how to present options clearly.
Profitable firms do not leave pricing to gut feel.
They build a repeatable pricing process.
Fees are based on old retainers or gut feel
Scope gets blurred over time
Clients expect extras without extra fees
Fee reviews get delayed
Quotes depend on who prepares them
Premium clients may receive too much for too little
Price conversations feel awkward
Fees are linked to scope, value, and complexity
Clients understand what is included
Extra work is easier to identify and reprice
Fee reviews become more structured
Quotes become more consistent
Clients can choose between clear service levels
Pricing conversations become easier to explain
You own or manage an accounting, bookkeeping, or tax firm
You suspect some clients are underpriced
You still rely on hourly billing, fixed fees, old retainers, or manual quotes
Clients ask for more than they are paying for
Your team absorbs extra work without extra fees
Fee increases feel uncomfortable
Pricing differs between similar clients
You want to move toward value-based or tiered pricing
You want clearer proposals, scope, and client expectations
You want a more structured way to review fees and protect margins
You are not involved in pricing or fee decisions
You have no recurring clients or repeatable services
You are only looking for the cheapest quoting tool
You are not open to changing how your firm prices work
You already have a fully systemised pricing process that is working well across your firm
Once you complete the scorecard, you’ll see where your firm stands and what your biggest pricing opportunities are.
You’ll also get a clear next step based on your result.

See whether your firm has High Pricing Leakage, Moderate Pricing Leakage, or Strong Pricing Control.

Get practical feedback across all 7 pricing areas, including where your pricing process is strongest and where it may need work.

After your result, you’ll be able to watch a short Pricing Reset video, access the Surplus Pricing Reset Training, book a Pricing Process Demo, or start a 14-day guided trial if you are ready to apply the system.
No pressure. The scorecard itself is free and useful on its own.

Quoting
Invoicing
Project Management
Reporting
Surplus Pricing helps accounting, bookkeeping, and tax firms move from manual, inconsistent, and time-based quoting to a more structured pricing process.
With Surplus, firms can build value-based pricing frameworks, create structured client quotes, define scope clearly, offer tiered proposal options, include add-ons and value-based services, set payment terms, generate professional proposals, and support client acceptance and invoicing workflows.
In simple terms:
Surplus helps you turn pricing strategy into a repeatable process.
Build value-based pricing frameworks
Create structured quotes
Define scope clearly
Offer tiered proposal options
Add value-based services and extras
Set payment terms
Generate professional proposals
Support client acceptance and invoicing workflows
If your firm is busy but profitability still feels tighter than it should, your pricing process is worth reviewing.
The scorecard takes 3 minutes and gives you a practical starting point.
Free result. No obligation. Built for accounting, bookkeeping, and tax firms.
Explore how Surplus Pricing software can optimise pricing strategies and enhance your bottom line.
Put Surplus Pricing software to the test and enjoy a 14-day free trial, no credit card is required.