Free Scorecard For Accounting, Bookkeeping & Tax Firms

Is Your Accounting Firm Leaking Profit Through Poor Pricing?

Take the free 3-minute Pricing Leakage Scorecard and see where your firm may be losing margin through underquoting, unclear scope, outdated fees, hourly billing, weak fee reviews, or manual quoting.

You’ll get a practical pricing diagnosis across 7 key areas, plus clear guidance on what to fix first.

Takes 3 minutes. Free result. Built specifically for accounting, bookkeeping, and tax firms.

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Your firm may be busy, but still underpriced.

Many accounting firms look healthy from the outside.

Clients are being served.
Deadlines are being met.
Invoices are going out.
The team is working hard.

But profit can still leak quietly through the pricing process.

Old retainers stay in place.
Clients ask for “quick favours.”
Scope expands without a fee change.
Quotes are copied from old proposals.
Fee reviews get delayed.
Similar clients pay different fees.
Team members absorb extra work to avoid awkward conversations.

None of these may feel urgent on its own.

But across a firm, they can reduce margin, create team pressure,

and make the business feel busier than it is profitable.

Pricing leakage is rarely one big mistake.

It is usually a collection of small pricing, scope, quoting, and fee review gaps that quietly cost the firm money.

Where pricing leakage usually shows up

Most firms don’t have one big pricing problem.

They have small leaks everywhere.

Old Retainers

The client’s scope has grown, but the fee stayed the same.

“Quick Favour” Requests

Small extra requests become unpaid work when there is no clear process for repricing them.

Vague Scope

Clients assume more is included because the proposal does not clearly define boundaries.

Manual Quotes

Pricing depends on spreadsheets, copied proposals, or whoever prepares the quote.

Delayed Fee Reviews

Fees are only reviewed when a client becomes obviously unprofitable.

Inconsistent Pricing

Similar clients pay different fees without a clear pricing reason.

Premium Service At Basic Fees

High-touch clients get access, urgency, and support they are not really paying for.

Awkward Fee Conversations

Pricing gets avoided because the firm does not have a clear way to explain value.

Your score will show where pricing may be leaking inside your firm.

The scorecard reviews your firm across 7 practical pricing areas, so you can see where your pricing process is strong and where it may be costing you margin.

Category 1

Pricing Model

Are your fees based on value, scope, complexity, and outcomes, or mostly on hours, old retainers, and estimated effort?

Category 2

Scope Control

Are clients clear on what is included, what is excluded, and what triggers an additional fee?

Category 3

Tiered Pricing

Do you give clients structured service options, or do you present one flat price and hope they accept it?

Category 4

Value Communication

Do your proposals explain the outcomes clients care about, or do they mostly list technical tasks?

Category 5

Fee Reviews

Are client fees reviewed systematically, or only when a client becomes obviously unprofitable?

Category 6

Quoting Process

Is pricing repeatable across the firm, or does it depend on whoever prepares the quote?

Category 7

Proposal, Acceptance & Payment Flow

Can clients clearly accept proposals, payment terms, and scope, or does the process rely on back-and-forth emails and manual admin?

This is not a generic pricing quiz.

This scorecard is designed to help you identify the specific areas where your pricing process may be weakening profitability.

After completing it, you will see where your firm stands across the pricing activities that matter most: pricing model, scope control, service tiers, value communication, fee reviews, quoting consistency, and proposal flow.

You’ll receive:

  • Your overall Pricing Leakage Score

  • Your result level: High Leakage, Moderate Leakage, or Strong Pricing Control

  • A breakdown across all 7 pricing areas

  • Practical feedback for each category

  • Your strongest and weakest pricing areas

  • A clear next step based on your result

The goal is simple:

To help you understand whether your pricing process is protecting your firm’s margin or quietly eroding it.

Better pricing is not just about charging more.

Random fee increases are not a pricing strategy.

A proper pricing system helps your firm understand what the client actually needs, what level of service they value, what scope is included, what should cost extra, and how to present options clearly.

Profitable firms do not leave pricing to gut feel.

They build a repeatable pricing process.

Without a pricing system

  • Fees are based on old retainers or gut feel
    Scope gets blurred over time

  • Clients expect extras without extra fees

  • Fee reviews get delayed

  • Quotes depend on who prepares them

  • Premium clients may receive too much for too little

  • Price conversations feel awkward

With a pricing system

  • Fees are linked to scope, value, and complexity
    Clients understand what is included

  • Extra work is easier to identify and reprice

  • Fee reviews become more structured

  • Quotes become more consistent

  • Clients can choose between clear service levels

  • Pricing conversations become easier to explain

This scorecard is for you if…

  • You own or manage an accounting, bookkeeping, or tax firm

  • You suspect some clients are underpriced

  • You still rely on hourly billing, fixed fees, old retainers, or manual quotes

  • Clients ask for more than they are paying for

  • Your team absorbs extra work without extra fees

  • Fee increases feel uncomfortable

  • Pricing differs between similar clients

  • You want to move toward value-based or tiered pricing

  • You want clearer proposals, scope, and client expectations

  • You want a more structured way to review fees and protect margins

This is probably not for you if…

  • You are not involved in pricing or fee decisions

  • You have no recurring clients or repeatable services

  • You are only looking for the cheapest quoting tool

  • You are not open to changing how your firm prices work

  • You already have a fully systemised pricing process that is working well across your firm

What happens after you complete it?

Once you complete the scorecard, you’ll see where your firm stands and what your biggest pricing opportunities are.

You’ll also get a clear next step based on your result.

Step 1

Get Your Score

See whether your firm has High Pricing Leakage, Moderate Pricing Leakage, or Strong Pricing Control.

Step 2

Review Your Diagnosis

Get practical feedback across all 7 pricing areas, including where your pricing process is strongest and where it may need work.

Step 3

Choose Your Next Step

After your result, you’ll be able to watch a short Pricing Reset video, access the Surplus Pricing Reset Training, book a Pricing Process Demo, or start a 14-day guided trial if you are ready to apply the system.

No pressure. The scorecard itself is free and useful on its own.

How Surplus Helps Firms Fix Pricing Leakage

Quoting

Invoicing

Project Management

Reporting

Surplus Pricing helps accounting, bookkeeping, and tax firms move from manual, inconsistent, and time-based quoting to a more structured pricing process.

With Surplus, firms can build value-based pricing frameworks, create structured client quotes, define scope clearly, offer tiered proposal options, include add-ons and value-based services, set payment terms, generate professional proposals, and support client acceptance and invoicing workflows.

In simple terms:

Surplus helps you turn pricing strategy into a repeatable process.

  • Build value-based pricing frameworks

  • Create structured quotes

  • Define scope clearly

  • Offer tiered proposal options

  • Add value-based services and extras

  • Set payment terms

  • Generate professional proposals

  • Support client acceptance and invoicing workflows

Next Step

Find out where your firm may be leaking profit.

If your firm is busy but profitability still feels tighter than it should, your pricing process is worth reviewing.

The scorecard takes 3 minutes and gives you a practical starting point.

Free result. No obligation. Built for accounting, bookkeeping, and tax firms.

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